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Pricing & plans

GoHighLevel Voice AI PricingWhat an AI Receptionist Really Costs Per Minute

Checked October 10, 2026Arsalan Zaffar10 min read

Voice AI, per minute

Pay-per-use
Voice Engine$0.045per month
+ Voice$0.015–0.17per month
Typical (OpenAI voice), before phone and tokens≈ $0.060/minper month

Key facts

GoHighLevel Voice AI pricing at a glance

Checked October 10, 2026 · HighLevel AI Product Pricing

Voice Engine
$0.045/min (since 20 May 2026)
Voices (TTS)
$0.015–$0.170/min
Speech-to-speech
$0.10–$0.20/min all-in
Phone (inbound)
$0.01165/min
Phone (outbound)
$0.0166/min
AI Employee Growth
$50/mo: 100 min included
AI Employee Unlimited
$97/mo: unlimited (fair use)

How it’s priced

How GoHighLevel prices Voice AI

HighLevel’s formula: minutes × (Voice Engine + voice) + language-model tokens + phone charges.

  1. Step 1

    Voice Engine $0.045/min

    Speech recognition and conversation handling, per minute.

  2. Step 2

    Voice $0.015–$0.170/min

    The text-to-speech voice you pick. OpenAI and Cartesia are cheapest; ElevenLabs V3 is premium.

  3. Step 3

    Language-model tokens

    The AI model that decides what to say, billed per token. Small models cost fractions of a cent.

  4. Step 4

    Phone charges

    About $0.01165/min inbound, $0.0166/min outbound. Always extra, on every plan.

Cost by voice

Voice AI cost per minute by voice

The voice you choose changes the price more than anything else.

GoHighLevel Voice AI cost per minute by voice, before tokens
CompareVoiceEngine + voice+ inbound phone
Traditional pipeline
OpenAI TTS$0.015$0.060
Cartesia$0.015$0.060
ElevenLabs V2.5$0.035$0.080
ElevenLabs V3$0.170$0.215
Speech-to-speech (voice and model in one)
Google Gemini 3.1 Flash Live (preview)included$0.10
OpenAI gpt-realtime-2/2.1included$0.20

Rates from HighLevel’s AI pricing article (updated 28 September 2026) and phone pricing guide.

Real example

What one AI receptionist call costs

A 4-minute inbound call answered by Voice AI with a standard OpenAI voice, on pay-per-use.

  • Voice Engine + voice (4 min) $0.240
  • Inbound phone (4 min) $0.047
  • Language-model tokens a fraction of a cent on small models

≈ $0.29 per call

Monthly cost

Voice AI monthly cost: pay-per-use vs Growth vs Unlimited

AI cost only, standard OpenAI voice, before phone charges and tokens. Per sub-account.

GoHighLevel Voice AI monthly cost by minutes used
ComparePay-per-useGrowth $50Unlimited $97
AI minutes per month
100$6.00$50.00
300$18.00$62.00
1,000$60.00$104.00
2,000$120.00$164.00

Break-even

When the $97 Unlimited plan pays for itself

The pricier your voice, the sooner Unlimited wins.

OpenAI TTS1,617 minper month to break even
Cartesia1,617 minper month to break even
ElevenLabs V2.51,213 minper month to break even
ElevenLabs V3452 minper month to break even

Measure it

What to measure for an AI receptionist

Cost per minute is the wrong number. Track what the calls produce.

Answered calls

Especially after hours and during busy times.

Appointments booked

The main return on an AI receptionist.

Transfers to a person

Calls the AI correctly handed over.

Cost per booking

AI + phone cost ÷ appointments booked.

  • Set an AI usage limit (“Block AI at the limit”) while you test
  • Review calls weekly in the first month and tighten the prompt

What users report

Common GoHighLevel Voice AI problems, and the fixes

From HighLevel’s Voice AI ideas board and help centre.

  • “The AI voice sounds robotic”

    A long-running request on HighLevel’s Voice AI ideas board, comparing it with more realistic competitors.

    Fix Test ElevenLabs V2.5 ($0.035/min) or speech-to-speech models on real calls; the price difference is small per call.

    Source: HighLevel ideas board: Voice AI
  • “It doesn’t remember returning callers”

    Users have asked for Voice AI to recognise callers and what they called about before.

    Fix Use the contact record and conversation history in your workflows; keep watching the request for updates.

    Source: HighLevel ideas board: caller recognition
  • “Spam calls burn minutes and create fake contacts”

    Robocalls used to create contacts and trigger workflows.

    Fix Turn on Smart Call Ending and Spam Protection; it can detect spam during calls and block repeat numbers.

    Source: HighLevel spam protection guide
  • “My bill was higher than the per-minute rate”

    Phone charges and the chosen voice are often left out of estimates; many guides still quote the old $0.13/min rate.

    Fix Budget voice + engine + phone: about $0.072/min inbound with a standard voice, and set a usage limit.

    Source: HighLevel AI Product Pricing

Expert take

Is GoHighLevel Voice AI worth it?

GoHighLevel Voice AI pricing FAQ

How much does GoHighLevel Voice AI cost per minute?
On pay-per-use, $0.045/min for the Voice Engine plus the voice ($0.015–$0.170/min) and language-model tokens, plus phone charges (about $0.01165/min inbound, $0.0166/min outbound). With a standard OpenAI voice that’s about $0.060/min before tokens and phone.
Is Voice AI included in the GoHighLevel plan?
The feature is available on every plan, but usage is billed: pay-per-use, 100 minutes a month on AI Employee Growth ($50), or unlimited (fair use) on AI Employee Unlimited ($97).
Does AI Employee Unlimited include outbound Voice AI?
Yes. HighLevel’s AI pricing article lists Voice AI as inbound, outbound and widget, unlimited under fair use on the $97 plan. Some older guides say otherwise.
Are phone charges included in the $97 plan?
No. HighLevel says Phone System charges apply to all calls on every plan, including Voice AI calls covered by AI Employee Unlimited.
When is the $97 Unlimited plan cheaper than pay-per-use?
From about 1,617 minutes a month with OpenAI or Cartesia voices, 1,213 with ElevenLabs V2.5, or 452 with ElevenLabs V3 (before tokens).
What happened to the old $0.13 per minute rate?
HighLevel moved Voice AI to a component model on 20 May 2026: Voice Engine at $0.045/min plus voice and tokens. Older bundled pricing applies only to usage before that date.
Can GoHighLevel Voice AI answer missed calls and book appointments?
Yes. Voice AI can answer calls, qualify callers, book into your calendar and take messages after hours. It can also transfer calls to a person.
Can Voice AI make outbound calls?
Yes. Outbound Voice AI is supported and billed like inbound: covered by the Growth allowance or Unlimited, or pay-per-use, plus outbound phone charges.
What should I measure for an AI receptionist?
Answered calls, booked appointments, successful transfers to a person, and cost per booked appointment. Cost per minute alone is misleading.
Can I stop spam calls wasting AI minutes?
Yes. Turn on Smart Call Ending and Spam Protection, which detects likely spam and can block repeat numbers.

Footnotes

  1. HighLevel “AI Product Pricing” (modified 28 September 2026) and LC Phone Pricing & Billing Guide. Examples use the OpenAI voice and exclude LLM tokens. Checked October 10, 2026. Back to text

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