GoHighLevel Pricing 2026Every Plan, Fee and Add-On
Monthly price · checked October 10, 2026
Plus usage: texts $0.00747/segment + carrier fee emails $0.675 per 1,000 numbers $1.15/mo
- Plans
- $97 / $297 / $497 a month
- Annual
- $970 / $2,970 / $4,970 a year
- Contacts and users
- Unlimited on every plan
- Sub-accounts
- 3 · unlimited · unlimited
- Texts
- from $0.00747/segment + carrier fee
- $0.675 per 1,000
- AI
- Pay per use, $50 or $97 per sub-account
- Free trial
- 14 or 30 days
Plans
GoHighLevel plans at a glance
All three plans include every core feature, unlimited contacts and unlimited users. What changes is how many client accounts you can run and whether you can resell.
Starter
One business, or an agency with up to 3 clients.
- 3 sub-accounts
- Unlimited contacts and users
- All core features: CRM, funnels, email, SMS, calendars, workflows
- 24/7 support
- Rebill texts and emails to clients
- SaaS Mode
Unlimited
Most popularAgencies running GoHighLevel for many clients.
Everything in Starter, plus:
- Unlimited sub-accounts
- Rebill texts and emails to clients at cost
- Basic API access
- Rebill with your own markup
- SaaS Mode
Agency Pro
Agencies reselling GoHighLevel as their own software (SaaS Mode).
Everything in Unlimited, plus:
- SaaS Mode: sell GHL as your own software
- Automatic sub-account creation
- Rebill texts, emails and AI with your markup
- User and agent reporting
- Advanced API access
Want yearly billing from day one? Use HighLevel’s annual plans offer for Starter or Unlimited.
Compare
Compare every plan feature
Hover or tap the info icons for plain-English explanations.
| Compare | Starter$97/moTry free | Unlimited$297/moTry free | Agency Pro$497/moTry free |
|---|---|---|---|
| Accounts and users | |||
| Sub-accountsSub-accounts: A separate GoHighLevel account for one business or client, with its own contacts, pipelines and phone numbers. | 3 | Unlimited | Unlimited |
| Contacts | Unlimited | Unlimited | Unlimited |
| Users | Unlimited | Unlimited | Unlimited |
| 24/7 support | |||
| Core features (same on every plan) | |||
| CRM and sales pipelines | |||
| Funnels, websites and forms | |||
| Email and SMS marketing | usage | usage | usage |
| Calendars and booking | |||
| Workflows and automation | |||
| Reputation and reviews | |||
| Conversation AI, Voice AI, Reviews AIConversation AI, Voice AI, Reviews AI: AI features are billed by usage, or through an AI Employee plan ($50 or $97 per sub-account per month). | usage | usage | usage |
| Agencies and reselling | |||
| Rebill texts and emails at costRebill texts and emails at cost: Rebilling means each client pays for their own texting and email usage instead of you. | |||
| Rebill with your own markup | |||
| Rebill AI Employee usage | |||
| SaaS ModeSaaS Mode: Sell GoHighLevel to clients as your own branded software, with your own plans and prices.popular | |||
| Automatic sub-account creationAutomatic sub-account creation: A new client account is created automatically when someone buys one of your SaaS plans. | |||
| User and agent reporting | |||
| API | |||
| API accessAPI access: Lets other software read and write your GoHighLevel data. | — | Basic | Advanced |
| Price | |||
| Monthly | $97 | $297 | $497 |
| Yearly (2 months free) | $970 | $2,970 | $4,970 |
Source: gohighlevel.com/pricing, checked October 10, 2026. "usage" means billed per message or minute from your wallet.
Real cost
What will GoHighLevel actually cost you?
The plan price is the start. Move the sliders to match how many texts, emails and calls you expect each month.
Your estimated monthly cost
$117
per month, before tax
- Plan$97
- Texts (incl. carrier fees)$12
- Emails$3
- Calls + numbers$4
- AI Employee$0
- Add-ons$0
Texts are priced at $0.00747 per segment plus a typical $0.0045 US carrier fee (carriers charge $0.0035–$0.0050). Calls are $0.0166 per outbound minute, numbers $1.15/month. One-time A2P registration ($22.50) is not included. Rates checked October 10, 2026.
Local business on Starter
≈ $124/mo
1 number, 1,500 texts, 4,000 emails, 300 call minutes.
Same business + AI Employee
≈ $174/mo
Adds the $50/mo AI Employee Growth plan for one sub-account.
Agency with 10 clients on Unlimited
≈ $297/mo
Clients' texts and emails rebilled to them at cost. That's ≈ $30 per client.
SaaS agency with its own app
≈ $994/mo
Agency Pro plus the $497/mo white-label mobile app. Usage resold with your markup.
Extra costs
Every extra GoHighLevel fee, in one table
Nothing here is hidden, but most pricing pages leave it out. Usage is paid from a prepaid wallet; add-ons are monthly.
| Compare | Price | How it is billed |
|---|---|---|
| Usage (US & Canada) | ||
| Text message (SMS)Text message (SMS): Long texts are split into 160-character segments; each segment is charged. | $0.00747/segment | + carrier fee $0.0035–$0.005 |
| Picture message (MMS) | $0.022/message | + carrier fee |
| $0.675 per 1,000 | Wallet | |
| Email validation | $2.5 per 1,000 | Wallet |
| Outbound calls | $0.0166/min | Wallet |
| Inbound calls | $0.01165/min | Wallet |
| Local phone number | $1.15/mo | Toll-free $2.15/mo |
| A2P 10DLC registrationA2P 10DLC registration: US carriers require businesses that text to register their brand and campaign. Without it, texts get blocked. | $22.5 once | + small monthly campaign fee |
| Premium workflow actions | $0.01/run | Or Workflow Pro from $10/mo |
| Add-ons | ||
| HIPAA compliance | $297/mo, whole account | Cannot be switched off once enabled |
| White-label mobile app | $497/mo | Your own branded app in the stores |
| Premium support | $500/mo | Or $5,000/yr |
| HighLevel Certification | $97/mo | Or $970/yr |
| Branded client portal app | $49/mo per sub-account | — |
| SEO (Search Atlas) | $79/mo per sub-account | — |
| Dedicated email IP | $59/mo per IP | Unlimited and Agency Pro only |
| Online listings | $30/mo per sub-account | — |
| Premium prospecting tool | $29/mo per sub-account | — |
| $10/mo per sub-account | Plus Meta usage fees | |
| WordPress hosting | $10/mo per site | 25 sites $220/mo · unlimited $497/mo |
| Advanced account setup (by HighLevel) | $1,000 one-time | — |
AI
GoHighLevel AI pricing
AI Employee covers Conversation AI, Voice AI and the other AI tools. Pick per sub-account: pay as you go, or a flat monthly plan.
Free trial
14-day or 30-day free trial?
HighLevel's pricing page gives 14 days. Its official bootcamp page gives 30 days, plus a free live one-hour setup session with HighLevel coaches.
How to get 30 days
- Step 1
Open the bootcamp offer
Use our link to HighLevel’s official bootcamp page.
- Step 2
Book your live session
Pick a one-hour Zoom bootcamp. You’ll set up texting, missed-call text-back and reviews live.
- Step 3
Start your account
Enter your details. You’re not charged the subscription until day 30, and you can cancel any time.
What to test during your trial
- Connect your domain and send a test email
- Register for A2P and send a test text (US numbers)
- Build one booking calendar and one form
- Create a missed-call text-back workflow
- Import your contacts and set up one pipeline
- Check your wallet after a week of real usage
Decide
Which GoHighLevel plan should you choose?
Answer three questions. The recommendation updates as you click.
Your best fit
Starter · $97/mo
One business, or an agency with up to 3 clients. Covers up to 3 sub-accounts with every core feature. You can upgrade later without losing anything.
Start Starter freeYour best fit
Unlimited · $297/mo
Agencies running GoHighLevel for many clients. Unlimited sub-accounts, and you can rebill texts and emails to clients at cost.
Start Unlimited freeYour best fit
Agency Pro · $497/mo
Agencies reselling GoHighLevel as their own software (SaaS Mode). The only plan with SaaS Mode, automatic client sign-up and rebilling with your own markup.
Start Agency Pro freeHonest take
When GoHighLevel isn't worth the money
GoHighLevel is great value if it replaces several tools. It's poor value if you'll only use one feature.
Worth it if…
- You pay for 3+ separate tools today (CRM, email, booking, funnels)
- You run several businesses or client accounts
- You want texts, calls and email in one inbox
- You plan to resell it to clients (Agency Pro)
Look elsewhere if…
- You only need email newsletters
- You won’t spend time learning it, and won’t get help
- You send huge text volumes and haven’t priced them yet
- You need enterprise-grade CRM depth like Salesforce
Billing
GoHighLevel monthly vs yearly billing
Yearly billing charges 10 months for 12, so you get 2 months free on every plan.
| Compare | Starter | Unlimited | Agency Pro |
|---|---|---|---|
| One year | |||
| Paying monthly (×12) | $1,164 | $3,564 | $5,964 |
| Paying yearly | $970 | $2,970 | $4,970 |
| You save | $194 | $594 | $994 |
| Works out per month | $80.83 | $247.50 | $414.17 |
Revset has set up and run GoHighLevel for teams at
Start GoHighLevel the right way
Most people who quit GoHighLevel never finished setting it up. Start with HighLevel’s live setup session, then book a free Launch Call with Revset and leave with your first automation running.
- 30 days free
Through HighLevel’s official bootcamp offer.
- Live setup session
A free one-hour session with HighLevel coaches.
- Your first automation, built free
Signed up through Revset? Book a free 30-minute Launch Call. We build your first lead follow-up automation with you, live, so new leads get a text and email the moment they come in.
- Done-for-you option
Want it fully built? Revset can set up your account, or give you a GHL assistant.
What Reddit asks
Questions from Reddit, answered
Threads that rank on Google for these searches, answered with HighLevel’s own pages.
“The subscription fee for GoHighLevel is so high”
This r/gohighlevel thread ranks #2 on Google for “gohighlevel pricing” (3,600/mo).
Fix Compare it with the tools it replaces, not with one tool. Starter is $97 with unlimited users; the real bill is plan + usage, which our calculator above estimates.
Source: r/gohighlevel: The subscription fee is so high“Confused on plans”
Ranks for “gohighlevel plans” (390/mo).
Fix One business or up to 3 clients: Starter. Four or more clients or white-label: Unlimited. Selling software or marking up usage: Agency Pro.
Source: r/gohighlevel: Confused on plans“Pricing was reasonable at first, but…”
An r/agency thread about bills growing over time.
Fix Usage grows with volume: texts, calls, email and AI. Set wallet limits, watch the usage report monthly, and rebill clients.
Source: r/agency: GoHighLevel pricing was reasonable at first
GoHighLevel pricing FAQ
How much does GoHighLevel cost per month in 2026?
Is the GoHighLevel free trial 14 or 30 days?
Does GoHighLevel have a free plan?
Are there hidden fees in GoHighLevel?
Is GoHighLevel's $97 Starter plan enough for a small business?
When should an agency upgrade from $97 to $297?
Does SaaS Mode require the Agency Pro plan?
Can I cancel GoHighLevel before my trial ends?
Is there a GoHighLevel discount or coupon code?
How much does GoHighLevel HIPAA cost?
Footnotes
- Plan prices: https://www.gohighlevel.com/pricing. Usage and add-ons: HighLevel Pricing Guide (https://help.gohighlevel.com/support/solutions/articles/155000001156-highlevel-pricing-guide, updated Aug 22, 2026). Phone and text rates: LC Phone Pricing & Billing Guide (https://help.gohighlevel.com/en/support/solutions/articles/48001223556, updated Sep 29, 2026). All checked October 10, 2026. Back to text
Prefer HighLevel’s own page? See plans on gohighlevel.com (standard 14-day trial). Revset earns a commission if you subscribe through our links, at no extra cost to you. Disclosure.