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Reviews & comparisons

Can GoHighLevel Replace ClickFunnels?Costs, Features and the Best Way to Switch

Checked October 10, 2026Arsalan Zaffar10 min read

Test HighLevel funnels freeSolo vs agency costs

Entry plans

Per month
ClickFunnels Launch$972 team members, 1 workspace
HighLevel Starter$97Unlimited users + email usage
  • Bumps, one-click upsells, split tests: both
  • Texting, calls, booking: HighLevel
  • ClickFunnels page importer in HighLevel

Key facts

GoHighLevel vs ClickFunnels at a glance

Checked October 11, 2026 · ClickFunnels pricing

ClickFunnels Launch
$97/mo · $81 annual
ClickFunnels Scale
$197/mo · 5 workspaces
ClickFunnels Optimize
$297/mo · 10 workspaces
HighLevel
$97 / $297 / $497, unlimited users
Email
CF included · HighLevel $0.675/1,000
White-label
HighLevel from $297 · ClickFunnels no
Migration
HighLevel imports ClickFunnels pages

What they do

What ClickFunnels does, and what HighLevel does instead

ClickFunnels is funnel-first. HighLevel is CRM-first with a funnel builder.

ClickFunnels vs HighLevel features
CompareClickFunnelsHighLevel
Funnels and selling
Unlimited funnels and pages
Split testing
Order bumps and one-click upsellsNot on pricing page
Courses and communities3 courses, 3 communities on Launch
Stores1 store on Launch
After the opt-in
Email marketing50K/mo included$0.675 per 1,000
CRM and pipelinesCRM listed
Texting and callsNot listedBuilt in (usage)
Booking calendarsNot listed
Reviews and reputationNot listed
Teams and agencies
Team members2 / 5 / 10 / 20Unlimited
Client workspaces1 / 5 / 10 / 203 (Starter) · unlimited ($297)
White-labelFrom $297

ClickFunnels from its pricing page; “Not listed” means its pricing page doesn’t show the feature. HighLevel from its pricing page and help centre.

Feature deep-dives: GoHighLevel funnels (bumps, upsells, split tests) and the website builder.

What you pay

ClickFunnels vs HighLevel: cost for a solo seller and an agency

Monthly billing. HighLevel email assumes 40,000 sends a month.

Monthly cost by business type
CompareClickFunnelsHighLevel
One business
PlanLaunch $97Starter $97
Email (40,000 sends)Included$27.00
Total$97$124.00
Agency with 10 clients
Plan neededOptimize (10 workspaces) $297Unlimited $297
White-label for clients
Agency with 20 clients
Plan neededDominate $500/mo (annual only)Unlimited $297
Solo seller, email-heavyClickFunnelsEmails included in the plan
Agency, 10+ clientsHighLevelUnlimited sub-accounts + white-label
Service businessHighLevelAdds texting, calls, booking

Our calculations from both pricing pages. HighLevel also bills texts and calls per use; see HighLevel hidden costs.

The real difference

What happens after someone opts in

Most funnels make money after the form, not on it.

Trade-offs

Pros and cons of replacing ClickFunnels with HighLevel

What you gain

  • Texting, calls, booking and reviews with your funnels
  • Unlimited users, contacts and (from $297) client accounts
  • White-label for agencies
  • Bumps, one-click upsells and split tests still included

What you give up

  • ClickFunnels’ funnel-first editor and templates
  • Emails bundled into the plan price
  • ClickFunnels’ training and community ecosystem
  • Members areas must be rebuilt

Decide

When HighLevel can replace ClickFunnels (and when it can’t)

Switch to HighLevel if…

  • You build funnels for clients
  • Leads need a call, text or booked appointment
  • You pay separately for a CRM, scheduler or SMS tool
  • You need more team members or workspaces

Keep ClickFunnels if…

  • You sell your own digital products, solo
  • You send lots of email and want it bundled
  • Your team knows ClickFunnels well
  • Complex members areas would need rebuilding

Best way forward

How to move from ClickFunnels to HighLevel

From HighLevel’s ClickFunnels migration guide and importer.

  1. Step 1

    Import pages

    Use HighLevel’s importer with each funnel’s live published link (not the share link). Works for ClickFunnels 1.0 and 2.0 pages.

  2. Step 2

    Products and payments

    Export products as CSV, import under Payments → Products, then connect Stripe, NMI or Authorize.net.

  3. Step 3

    Rebuild members areas

    Recreate courses in HighLevel Memberships, then test access and completion tracking.

  4. Step 4

    Contacts, then switch domains

    Export customers, import them, rebuild email flows, then point your domain at HighLevel.

What Reddit asks

GoHighLevel vs ClickFunnels questions from Reddit, answered

These threads rank on Google for “gohighlevel vs clickfunnels”.

  • “How many of you are switching from ClickFunnels?”

    This r/agency thread ranks #1 for “gohighlevel vs clickfunnels”, “clickfunnels vs gohighlevel” and “clickfunnels 2.0 vs gohighlevel”.

    Fix Agencies switch mainly for client accounts: HighLevel’s $297 plan covers unlimited sub-accounts with white-label.

    Source: r/agency: So how many of you are switching from ClickFunnels

  • “ClickFunnels or Go High Level?”

    A head-to-head question in r/AskMarketing.

    Fix Solo product sellers: ClickFunnels. Service businesses and agencies: HighLevel.

    Source: r/AskMarketing: ClickFunnels or Go High Level

  • “The GHL website builder is harder than I expected”

    Ranks for “gohighlevel website builder”.

    Fix Start from a template, keep pages simple, and import your existing ClickFunnels pages instead of rebuilding from scratch.

    Source: r/gohighlevel: Finding out how hard the website builder is

  • “GoHighLevel or Kajabi for courses?”

    Course creators comparing all-in-ones.

    Fix If courses are the whole business, a course-first tool may suit you. If courses sit next to services and calls, HighLevel keeps it in one place.

    Source: r/CRMSoftware: GoHighLevel or Kajabi

Expert take

Should you replace ClickFunnels with GoHighLevel?

GoHighLevel vs ClickFunnels FAQ

Can GoHighLevel replace ClickFunnels?
For agencies and service businesses, usually yes: HighLevel builds funnels and websites with order forms, bumps, one-click upsells and split tests, and adds CRM, texting, calls and booking. Funnel-first solo sellers who love ClickFunnels’ templates and training often stay.
How much does ClickFunnels cost in 2026?
Launch $97/month ($81 annual), Scale $197 ($164), Optimize $297 ($248) and Dominate $5,997/year. There’s a 14-day trial and a 30-day money-back guarantee.
Is GoHighLevel cheaper than ClickFunnels?
For one business, they start at the same $97, but ClickFunnels includes 50K emails a month while HighLevel bills email at $0.675 per 1,000. For agencies, HighLevel is much cheaper: $297 covers unlimited client sub-accounts, while ClickFunnels needs a higher plan for more workspaces.
Can I import my ClickFunnels funnels into HighLevel?
Yes. HighLevel’s importer copies standard ClickFunnels 1.0 and 2.0 pages (opt-in, sales, thank-you) from the live published link. Members areas are rebuilt in HighLevel’s Memberships.
Does HighLevel have order bumps and one-click upsells?
Yes. Order forms support bump products, and one-click upsells reuse the customer’s payment token so they can accept with one click.
Does HighLevel have split testing?
Yes. HighLevel supports split testing pages in funnels, measured by conversion rate.
Can HighLevel host courses like ClickFunnels?
Yes. Courses and communities are listed in HighLevel’s core features. Members areas from ClickFunnels need rebuilding.
Does ClickFunnels include CRM and email?
ClickFunnels lists email marketing and CRM, with 10K contacts and 50K emails a month on Launch. Its pricing page doesn’t list texting, calls or booking calendars, which HighLevel includes.
Is the HighLevel funnel builder harder to use?
Many people find it less polished. Budget time to learn it, or start from a template or snapshot.
Can I white-label HighLevel for clients?
Yes, from the $297 Unlimited plan. ClickFunnels doesn’t offer white-labeling.

Footnotes

  1. clickfunnels.com/pricing; HighLevel pricing page and help centre (ClickFunnels importer, migration guide, split testing, order upsells). Checked October 11, 2026. Back to text

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