Can GoHighLevel Replace HubSpot?What You Pay, What You Lose and When to Switch
5 users, per month
List prices- HighLevel: unlimited users and contacts
- HubSpot: deeper B2B reporting and ecosystem
- Direct HubSpot importer in HighLevel
Key facts
GoHighLevel vs HubSpot at a glance
Checked October 11, 2026 · HubSpot pricing guides + HighLevel pricing
- HubSpot Starter
- $20/seat list (offer $7–$10)
- HubSpot Sales Pro
- $90–$100/seat + $1,500 onboarding
- HubSpot Marketing Pro
- $800–$890/mo + $3,000 onboarding
- HighLevel
- $97 / $297 / $497 per month, flat
- Users
- HubSpot per seat · HighLevel unlimited
- Migration
- HighLevel has a direct HubSpot importer
- Best fit for HighLevel
- Agencies, local and appointment-led businesses
What they do
What HubSpot does, and what HighLevel does instead
Both are CRMs with marketing tools. They’re built for different businesses.
| Compare | HubSpot | HighLevel |
|---|---|---|
| CRM | ||
| Contacts, companies, deals | ||
| Custom objects | Higher tiers | |
| Users | Paid per seat | Unlimited |
| Marketing and sales | ||
| Email marketing | Yes (usage-billed) | |
| Two-way texting and callingTwo-way texting and calling: Texting and calls from the same inbox as email, billed per use. | Varies by tier/add-on | Built in (usage) |
| Booking calendars with deposits | Meetings tool | Round robin, deposits |
| Landing pages and funnels | ||
| Blog, SEO and content tools | Strong (Content Hub) | Basic |
| Business model | ||
| Client sub-accounts and white-label | From $297 | |
| Required onboarding fee | Pro and Enterprise | None |
| Contact limits | Tiered; auto-upgrades | Unlimited |
HighLevel features from its pricing page and help centre; HubSpot from its pricing pages and guides. “Varies” means it depends on HubSpot tier, add-ons or integrations.
What you pay
GoHighLevel vs HubSpot: real cost for a 5-person team
Year one, monthly billing, at list prices. HighLevel adds usage for texts, calls and email; HubSpot adds contact tiers as your list grows.
| Compare | Per month | One-time | Year one |
|---|---|---|---|
| HubSpot | |||
| HubSpot Starter (5 seats × $20 list) | $100 | — | $1,200 |
| HubSpot Sales Pro (5 × $100 + onboarding) | $500 | $1,500 | $7,500 |
| HubSpot Marketing Pro (3 seats incl. + 2 × $50 + onboarding) | $990 | $3,000 | $14,880 |
| HighLevel | |||
| HighLevel Starter (Unlimited users, 1–3 businesses) | $97 | — | $1,164 + usage |
| HighLevel Unlimited (Unlimited users and sub-accounts) | $297 | — | $3,564 + usage |
Our calculations from HubSpot’s pricing guides (Sales updated 9 September 2026, Marketing updated 14 September 2026) and HighLevel’s pricing page. Extra Marketing Pro seats: $50/month on monthly billing. See HighLevel usage costs.
Trade-offs
Pros and cons of switching from HubSpot to HighLevel
What you gain
- Unlimited users and contacts on a flat plan
- Texting, calls, booking and reviews in one inbox
- No onboarding fee
- Client sub-accounts and white-label (agencies)
- Funnels, websites, courses and communities included
What you give up
- HubSpot’s content, blog and SEO tools
- Deeper B2B reporting and attribution
- A larger app marketplace and partner ecosystem
- Enterprise permissions and governance
- Rebuilding workflows, sequences and forms by hand
Decide
When HighLevel can replace HubSpot (and when it can’t)
Tick the column that sounds like your business.
Switch to HighLevel if…
- You’re an agency running many client accounts
- Your sales happen by phone, text and booked appointments
- Seat costs are growing faster than revenue
- You use HubSpot mostly as a contact list and pipeline
- You want SMS, reviews and booking without extra tools
Keep HubSpot if…
- Inbound content and SEO drive your pipeline
- You need multi-touch B2B attribution and forecasting
- Critical tools only integrate with HubSpot
- You need enterprise permissions and audit trails
- Your team is trained and the system works
Best way forward
How to move from HubSpot to HighLevel safely
Based on HighLevel’s official migration guide and HubSpot importer.
- Step 1
Map what HubSpot owns
List objects, custom properties, pipelines, workflows, forms and integrations. Decide what really needs to move.
- Step 2
Pilot the importer
Run HighLevel’s HubSpot importer on a small batch: contacts, companies, deals, pipelines, notes and tasks. Remove file attachments first.
- Step 3
Rebuild automations
Workflows, sequences and forms don’t transfer. Rebuild the five that make money first, with workflows off during import.
- Step 4
Run both for a cycle
Keep HubSpot read-only for one sales cycle, compare numbers, then cancel.
Read HighLevel’s HubSpot importer guide, migration guide and custom objects guide.
What Reddit asks
GoHighLevel vs HubSpot questions from Reddit, answered
These threads rank on Google for “gohighlevel vs hubspot”. We answer each with verified prices and documentation.
“Go High Level vs HubSpot: which should we pick?”
This r/hubspot thread ranks #1 on Google for “gohighlevel vs hubspot” and “hubspot vs gohighlevel”.
Fix Pick by how you sell. Phone, text and booking-led sales favour HighLevel; content-led B2B with long cycles favours HubSpot.
Source: r/hubspot: Go High Level vs HubSpot“Should GHL be our primary CRM, or stick with HubSpot?”
Ranks #1 for “gohighlevel vs hubspot reddit”.
Fix One system should own the customer record. If HighLevel runs your texting, booking and pipeline, make it primary; don’t sync two CRMs long-term.
Source: r/gohighlevel: GHL as primary CRM or stick to…“Which one actually wins?”
A head-to-head thread in r/gohighlevel.
Fix On cost for small teams, HighLevel: $297/month flat vs $500/month for 5 Sales Pro seats plus onboarding. On B2B depth, HubSpot.
Source: r/gohighlevel: GoHighLevel vs HubSpot, which one actually wins“What are the pain points of each?”
r/CRM users compare frustrations with both platforms.
Fix HubSpot’s are seat and contact-tier costs; HighLevel’s are a steeper setup and usage billing. Budget setup time for HighLevel.
Source: r/CRM: Pain points for HubSpot and Go High Level“How do we move from HubSpot to GoHighLevel?”
Migration questions from teams mid-switch.
Fix Use HighLevel’s HubSpot importer for data, rebuild workflows by hand, and run both systems for one sales cycle.
Source: r/gohighlevel: HubSpot to GoHighLevel
We link the threads as sources and answer their questions from vendor documentation; we don’t quote individual commenters.
Expert take
Should you replace HubSpot with GoHighLevel?
GoHighLevel vs HubSpot FAQ
Can GoHighLevel replace HubSpot?
Is GoHighLevel cheaper than HubSpot?
How much does HubSpot cost in 2026?
Does HubSpot charge an onboarding fee?
Does HighLevel charge per user?
Can I import my HubSpot data into HighLevel?
Will my HubSpot workflows move over?
Does HighLevel have custom objects like HubSpot?
Is GoHighLevel better than HubSpot for small agencies?
Which has better workflow automation?
Can I use HubSpot and HighLevel together?
Footnotes
- HubSpot “Marketing Hub pricing guide” (updated 14 September 2026), “Sales Hub pricing guide” (updated 9 September 2026) and hubspot.com/products/crm/starter; HighLevel pricing page and help centre (HubSpot importer, migration guide, custom objects). Checked October 11, 2026. HubSpot’s Starter offer price is time-limited. Back to text
Test HighLevel next to HubSpot before you switch
Start a 30-day trial, import a sample of your HubSpot data, and let us rebuild your first workflow with you.
- 30 days free
HighLevel’s official bootcamp offer.
- Direct HubSpot importer
Contacts, deals, pipelines, notes and tasks.
- Your first automation, built free
Signed up through Revset? Book a free 30-minute Launch Call. We build your first lead follow-up automation with you, live, so new leads get a text and email the moment they come in.
- Or done for you
Setup from $497, live in 4–7 days.