GoHighLevel Starter Plan ($97) vs Unlimited ($297)Which Should You Choose?
The $200 question
Quick pick- Same core features on both
- Starter: 3 sub-accounts max
- Unlimited: rebill clients for usage
- Starter
- $97/mo · 3 sub-accounts
- Unlimited
- $297/mo · unlimited sub-accounts
- Core features
- The same on both
- White-label
- Unlimited only
- Rebill usage
- Unlimited, at cost
- Upgrade
- Any time, prorated
- Choose Starter if
- One business or up to 3 clients
The Starter plan
What’s included in the GoHighLevel Starter plan
HighLevel describes it as “Perfect for smaller businesses and solo marketers”. Here’s exactly what $97/month gets you.
On HighLevel’s pricing page
- 3 Sub-Accounts
- Unlimited Contacts
- Unlimited Users
- 24/7 Support
- All Core Features
“All core features” means
- CRM, contacts and sales pipelines
- Funnels, websites, forms and surveys
- Calendars and online booking
- Workflows and automations
- Two-way SMS, email, Facebook and Instagram inbox usage billed
- Reviews and reputation management
- Rebilling clients for usage Unlimited
Side by side
GoHighLevel $97 vs $297: every difference
The software is the same. The differences are all about running more than one business.
| Compare | Starter$97/moTry free | Unlimited$297/moTry free |
|---|---|---|
| Accounts | ||
| Sub-accountsSub-accounts: A separate account for one business or client, with its own contacts, pipelines and phone numbers. | 3 | Unlimited |
| Contacts and users | Unlimited | Unlimited |
| 24/7 support | ||
| Features | ||
| All core features | ||
| Texts, calls and emails | usage | usage |
| Agency tools | ||
| Rebill phone and email to clientsRebill phone and email to clients: Each client pays for their own texting and email usage instead of you. | at cost (no markup) | |
| API access | Basic | |
| SaaS Mode | ||
| Price | ||
| Monthly | $97 | $297 |
| Yearly (2 months free) | $970 | $2,970 |
| Difference | — | +$200/month |
Plan lines from gohighlevel.com/pricing, checked October 10, 2026. Need SaaS Mode? Compare $297 vs $497 →
Agencies
GoHighLevel cost per client: $97 vs $297
Divide the plan by the number of client accounts. From the fourth client, Unlimited is your only option, and it gets cheaper per client fast.
| Compare | Starter ($97) | Unlimited ($297) |
|---|---|---|
| Base plan cost per client | ||
| 1 client | $97.00 | $297.00 |
| 3 clients | $32.33 | $99.00 |
| 4 clients | Not possible (3 max) | $74.25 |
| 5 clients | Not possible (3 max) | $59.40 |
| 10 clients | Not possible (3 max) | $29.70 |
| 25 clients | Not possible (3 max) | $11.88 |
Decide
When to upgrade from $97 to $297
- Step 1
You sign client #4
Starter stops at 3 sub-accounts. A fourth client needs Unlimited.
- Step 2
Usage gets expensive
When clients’ texts and emails cost you real money, rebilling makes them pay their own.
- Step 3
You need the API
Connecting GoHighLevel to your own tools needs at least Basic API access.
What Reddit asks
Questions from Reddit, answered
Threads that rank on Google for these searches, answered with HighLevel’s own pages.
“The Starter plan: is it enough?”
A thread weighing the $97 plan.
Fix For one business, yes: it has every core feature and up to 3 sub-accounts. Upgrade when you add a fourth client or need white-label.
Source: r/gohighlevel: The Starter plan“GHL agency versus standard subscription?”
A common confusion between plans.
Fix There’s no separate “business” plan: Starter is the plan for single businesses; Unlimited is for agencies with clients.
Source: r/gohighlevel: GHL agency versus standard subscription“91 sub-accounts in: here’s what I wish…”
Lessons from an agency that scaled on Unlimited.
Fix Unlimited’s flat price is why agencies scale on it; plan support, naming and snapshots before client ten.
Source: r/gohighlevel: 91 sub-accounts in
Expert take
Which plan I recommend, and why
GoHighLevel $97 vs $297 FAQ
What is included in the GoHighLevel Starter plan?
Is the $97 GoHighLevel plan enough for a small business?
When should an agency upgrade from $97 to $297?
Does the $297 plan include unlimited texts or emails?
Can I upgrade from Starter to Unlimited later?
Can I downgrade from $297 to $97?
Is there an annual price?
Footnotes
- Plan lines, prices and upgrade terms quoted from https://www.gohighlevel.com/pricing; annual prices also on https://gohighlevel.com/annual. Checked October 10, 2026. Back to text
Try Starter or Unlimited free for 30 days
Pick a plan at sign-up and switch any time. Then let us build your first automation with you.
- 30 days free
HighLevel’s official bootcamp offer.
- Prefer yearly?
Starter $970/yr, Unlimited $2,970/yr.
- Your first automation, built free
Signed up through Revset? Book a free 30-minute Launch Call. We build your first lead follow-up automation with you, live, so new leads get a text and email the moment they come in.
- Or done for you
Setup from $497, live in 4–7 days.